Skincare made by you.

Atolla is an an MIT-born skincare brand that formulates customized serums using data science and machine learning. I developed five creative campaign concepts to help discover what would resonate the most with prospects. Each iteration explores how to depict skin intelligence in more relatable and approachable ways. The campaigns aimed to increase brand engagement, connect with users, and provide education around the product benefits to help customers discover a smarter, personalized way to achieving healthy skin.