For the launch of Nest’s Learning Thermostat and Smoke Alarm, I led the art direction and visual narrative for a campaign designed to make sophisticated technology feel intuitive and human.

The creative focused on “thoughtful things”— showing how design and intelligence quietly but tastefully improve everyday life. I guided photography, motion, and digital assets across multiple channels, ensuring the product’s complexity became simple, approachable, and desirable for consumers.

Brand Campaign, Art Direction: Print & Motion Design