Nest: Thoughtful Things

Nest was changing the way people saw their home products by reinventing unloved products into simple, beautiful, and smart things. Products you might find in almost every home, and see everyday were ugly and an afterthought. To showcase the beauty of the industrial design and to make the products feel more human and relatable, a poster series anchored around "thoughtful things" was used to promote the Nest Learning Thermostat and the Nest Protect Smoke Alarm. The idea extended into a brand activation for Earth Day.